About Bart van der Meeren
We can build more than we think.
AI is changing who can build software and which ideas are worth trying. I want to explore that with people who see what could be better in their business. Together, we can turn those ideas into software and learn how to keep building.
Chapter 01
Software that fits the way you want to work
An idea used to need a development team and a substantial budget before you could find out whether it worked. Working with coding agents, I can try things I would once have put aside. A tool for a specific process. A product for a small audience. Something useful enough to build, even if it will never become a software company.
That possibility is what excites me. A team can take the knowledge it already has and turn it into software that fits its work. Buy the basics, such as email and accounting. Build where your own knowledge and way of working make the difference.
Chapter 02
Build together. Learn by doing.
The people who know a process best should help shape its software. I want to work with founders, product teams, and the people doing the work every day. We choose something worth improving, build a first version, and try it with the people who will use it. Their feedback tells us what to change next.
I bring the technical work and explain the decisions as we go. We make clear what the agents can do, what needs checking, and who is responsible for the result. Your team learns to describe what it needs, judge what gets built, and take on more of the next project. That's the future I want to help build: more people able to turn their knowledge into useful software.
Chapter 03
I work this way myself
I spent ten years in B2B marketing before co-founding Growf AI with my brother Benjamin. As CTO, I built the platform myself. That experience still shapes how I work: understanding a business and building its software belong together.
I build the software I wish I had. With Ownkey (opens in a new tab), I dictate and rewrite text on Android and Windows. Bezoekje.app (opens in a new tab) makes it easier to arrange visits around someone who needs care. TaskBridge (opens in a new tab), now in private beta, brings my Linear tasks into Todoist. Delano (opens in a new tab) gives my coding agents a structure for building. Something I build for myself can become useful to other people too.
02The road here
Ten years on the business side. Then I built the software myself.
- 2013
Consultant and online marketer
CTB
Helped customers with sales, marketing, and service on Microsoft technology. Shaped and ran CTB's inbound marketing.
- 2017
Manager sales and marketing
Veltwerk
Commercial plans for ICT in education.
- 2018
Independent growth marketing consultant
Custonext
Lead generation for tech and IT companies. Six years of seeing the same processes repeat at every client.
- 2023
Co-founder and CTO
Growf AI
Turned what I saw at clients into an AI SaaS platform for B2B marketing, together with my brother Benjamin. Built it myself, from database and architecture to AI workflows. Raised a pre-seed round.
- Now
AI strategist and developer
bvdm.ai
Working with B2B teams on what to buy, what to build, and building it together. Shipping my own software along the way.
03How I work
Agents do the typing. People make the calls.
Start with the work, not the tool
We pick one process or one product idea that is worth improving. Whether AI belongs there is a question, not a given.
Agents build, I direct and review
Coding agents write most of the code. I set the plan, check the result, and keep the evidence, so you can see what was done and why.
Nothing disappears into a black box
We agree what the agents may do, what we check, and who is responsible. Your team can read, judge, and change what was built.
I work this way myself, every day
My own tools, research, notes, and even films are made with agents. What I recommend is what I use.
04Questions
Working with me
Mostly B2B companies with around 15 to 150 people that want to use AI in marketing, operations, or customer service. I also work with larger organizations on specific problems.
What would you like to make possible?
Perhaps you have a product idea you've kept putting off, a process your team has outgrown, or colleagues eager to build their own tools. Bring that to our first conversation. Let's work out what we can build together.