I design, build, and ship AI systems myself

My career started at CTB as a consultant and online marketer. Through roles in sales, marketing management, and Dynamics 365 consultancy, I developed deep insight into B2B business processes. In 2018, I started Custonext as an independent growth marketing consultant for Tech & IT companies.

I noticed the same repetitive processes kept recurring at clients. That insight led to founding Growf AI in 2023, together with my brother Benjamin.

As Co-Founder & CTO, I was responsible for the product vision and the complete technical implementation. I built the platform from the ground up: database design, SaaS architecture, UX, and complex AI workflows. Building Growf taught me what actually works with AI in a commercial B2B environment.

My technical expertise is hands-on. It grew from the need to automate B2B marketing processes. For Growf AI, I designed and built the entire platform myself.

That included:

• Architecture & Stack: Both the application users see and the complete backend: database design, authentication, and all underlying logic, on a foundation that handles growth in users without a rebuild.
• AI & Orchestration: Multiple language models working together on complex tasks. I gave the AI access to specific knowledge and made sure it returned reliable, structured data the application could process.
• Functionality: Concrete AI features, such as a real-time chat where users talk directly with an AI persona, and a text editor for reworking AI-generated content.
• Integrations: Secure connections with LinkedIn (ads and content) and Mollie (payments and subscriptions).

The combination of business strategy and technical execution is what I love doing most. That's why I keep building. On my blog and GitHub, I share my projects and insights.